Where Am I? Where Am I Going?

Run Down:

It's been a month of ups and downs in the Kindle business in the eight months since my first release last October, and recently my books have had some movement both up and down. I admit, I don't really understand the sales stats and such on Amazon, but these are the things that seem clear when I look at all of the sales and buzz info I have at hand:

• Unwrapping Scrooge had a strange off-season resurgence this month, including a boost in sales and some increased interest from reviewers. I plan on trying to make the most of that, to get a momentum going, and see if it can translate into a new marketing campaign for the book starting in October/November leading into the Christmas season.
• Waking Kara remains a consistent seller, especially through Amazon.com, even without any marketing or promotions behind it. This solid little number sells about 10 copies a month, on average, and has reached the 100 copies sold mark, according to my calculations. Now, I know that doesn't sound like much, but given the lack of promotion, that is not bad. Plan: Let's see if that can do a bit better.
• V-Day has recently made its first showing on the Kindle ranks stats, which is nice to see - I like this book, so I need to work on promoting it better. Due to other obligations at the time, I ignored it way too much when it was released - now the plan is to bring some attention to it, and get a review or two.
• Good for the Goose has seen some very moderate ups and downs, but remains fairly low. I have improved the sales profile of it by highlighting the reviews it got last December, in the hopes of reviving it for the Christmas season. Perhaps the idea for a "Christmas in July" blogging blitz might help a bit.
• Sadly, Strings Attached has failed to sell or to attract reviews. I continue to plod ahead, focusing on posting about it at ebook blogs and submitting it to reviewers. It has been out less than a month, so I have not yet given up on it.

Up till now, I have not spent a single dime on marketing or promo. Unfortunately, I am not really in a position to do so now. However, if some of my plans come through, it might be time to resort to paid promotional activities in the fall. I refuse to become a gambling junkie about it, dumping good money after bad into useless ads in the hopes of striking the jackpot. Nevertheless, a few well-placed ads and spotlights might be helpful, if placed strategically and designed well. We shall see.

~*~

Looking Ahead:

What is bugging me the most at the moment, however, is not my low sales, but the fact that I have no new releases planned in the foreseeable future. This is not good.

My next task is to complete the renovations of my 2010 NaNo project and find it a solid home, so it can see daylight. Then, of course, the marketing and promo will start all over again, and I hope it will have a solid landing strip already laid by my first five available works.

Along side that, I must keep chugging along on my new fiction project, which is proving to be a challenge but an exciting one - I will share details soonish, I promise. Today, I spent four hours writing on it, and I feel like a million bucks!

Constantly pushing finished product is not healthy. If I am not producing, I am merely a former writer, and not a writer in the present. Stats and sales are great - but nothing beats looking forward to a new release!

So, that is the state of the union at the moment.

More details as they come...